ABC1

The ABC1 table is a way that film producers categorise their audiences and estimate which demographic of people will watch certain genres over others.

Those who reside in the social grade of  "D" and "E" will spend money on basic essentials more than they would on luxury items where as, those in the higher social grades will have more money to burn and will, in turn, spend it on luxuries.

The lower grade classes of D and E will steer away from the drama genre more often than the higher social grades as many of these people may be going through hard times and don't wish to be reminded of this through a film or show that follows a similar plot to that of their own lives. Instead of the gritty dramatics of a slow film such as "To Kill a Mocking Bird", they would be more likely to watch something more action packed and fast, keeping them easily, and mildly, entertained, for example, "Fast and Furious".


The same can be said about the higher classes of social grading, too. The more wealthy population of the "A" to "C1" can be known to be attracted to the more detailed and intensely-dialogued films, rather than those that are entwined with action and violence. For these people, the gritty dramas, that the lower demographic of the social grading tend to avoid, are more interesting as it is different form what they're used to in normal life, giving them less to relate to and draw from. These people would be less likely to sit through the lower budgeted action films with lots of explosions and blood as they tend to keep a professional mind-set when spectating.