Feminist and post feminist review - Shut up and drive by Rihanna.

In the song, Rihanna is clad in very tight clothing from the beginning and progressively loses more clothes as it goes on, revealing more of her body. This forward and seductive approach to videoing can be seen as very attractive to make viewers of the song, causing them to grow and interest with the songs video itself and thus the song itself, increasing the revenue Rihanna will make from doing it. 

Rihanna also uses her body in order to potentially gain more male viewers as she poses suggestively to the camera, once again stifling a positive reaction from the make audience who see the video. 

However the lyrics to the song, along with some parts of the video make Rihanna seem more dominant than some of the male audience, proving that women can be seen as equal to men. 

The lyrics, "Shut up and drive" combined with low angled shots of Rihanna prove to work well together in making her seem more powerful. The imperative she uses as a hook to the song makes her sound like she is some sort of boss, giving a worker orders as well as the low angle shots making her seem more superior as she looks down on you are evidence of Rihanna's dominant role in the video. 

It can also be argued that Rihanna is not using her body in order to exploit men in her videos and that instead she is showing confidence in her own appearance and can be seen as empowering for the female audience of the video. 

ABC1

The ABC1 table is a way that film producers categorise their audiences and estimate which demographic of people will watch certain genres over others.

Those who reside in the social grade of  "D" and "E" will spend money on basic essentials more than they would on luxury items where as, those in the higher social grades will have more money to burn and will, in turn, spend it on luxuries.

The lower grade classes of D and E will steer away from the drama genre more often than the higher social grades as many of these people may be going through hard times and don't wish to be reminded of this through a film or show that follows a similar plot to that of their own lives. Instead of the gritty dramatics of a slow film such as "To Kill a Mocking Bird", they would be more likely to watch something more action packed and fast, keeping them easily, and mildly, entertained, for example, "Fast and Furious".


The same can be said about the higher classes of social grading, too. The more wealthy population of the "A" to "C1" can be known to be attracted to the more detailed and intensely-dialogued films, rather than those that are entwined with action and violence. For these people, the gritty dramas, that the lower demographic of the social grading tend to avoid, are more interesting as it is different form what they're used to in normal life, giving them less to relate to and draw from. These people would be less likely to sit through the lower budgeted action films with lots of explosions and blood as they tend to keep a professional mind-set when spectating.