Due to Kick Ass being an independent film, their advertising and marketing campaign had a limited budget of an estimated $30 million USD. The film then went on to gross $96.2 million in the box office.
Lionsgate were the first advertisers to sync up its sponsored brand pages on YouTube, Facebook and MySpace under one platform to promote its upcoming comic-book movie “Kick-Ass".
The “Kick-Ass” promotion, courtesy of Silicon Valley startup ThisMoment, let Lionsgate integrate user comments, video streams and Twitter conversations (via a branded hashtag) under one platform, with real-time metrics to show isolated and combined traffic figures. The platform, called Distributed Engagement Channel, was sold to Lionsgate by ThisMoment and YouTube as an upgrade to YouTube’s brand-channel package to advertisers.]
IMDb: 7.7/10
Rotten Tomatoes: 76% of 244 surveyed.
No comments:
Post a Comment