Gender
In the media, stereotypes play a large role in representation. Producers and directors often use stereotypes to make it clear to the audience just what kind of character is being represented, making it easier for them to understand and follow the plot of the production. Stereotypes can either be positively or they can be subverted, meaning they do the opposite to reinforcing said stereotype.
In 1999, Children Now, a California-based organisation that examines the impact of media on children and youth, released a report entitled Boys to Men: Media Messages About Masculinity. The report argues that the media's portrayal of men tends to reinforce men's social dominance.
The report observes that:
-the majority of male characters in media are heterosexual
-male characters are more often associated with the public sphere of work, rather than the private sphere of the home, and issues and problems related to work are significantly more important than personal issues
-non-white male characters are more likely to experience personal problems and are more likely to use physical aggression or violence to solve those problems.